“The Ellington Jazz Club is one of Australia’s finest Jazz Clubs and a cultural institution in Perth City.” – www.ellingtonjazz.com.au
Perth’s only dedicated Jazz Venue, with Perth’s first new night club license in eight years. The Ellington Jazz Club is host to local, national and international jazz acts of the highest calibre. Perth’s first dedicated jazz club and first venue to be issued a night club licence in Perth in eight years. The Ellington Jazz Club filled a niche and brought jazz to Perth audiences seven nights a week in a function built venue. As a new business, original corporate identity needed to be created. From logo, stationary and business cards to street frontage, merchandise design, flyers, posters, website, weekly print ads and monthly programs.
The Logo is a combination of the letter ‘e’ script element which is mimicked in the three bars that also make a capital ‘E’. The corners of which are removed which creates a white space that creates the shape of clef notes.
The Monthly Program design was crucial to displaying all of the performing acts in an easy to read brochure. Based on a modular grid, the inside pages of the program opens to display a monthly calendar with single performances during the week and multiple shows on weekends. The cover features the most prominent act of the month and the back highlights must see shows and quotes from past artists.
September 5, 2015
Branding, Identity, Print