The Brief: Create a logo and identity for new interior floral arrangement company that aligns them within the plant industry and stands out from their competitors as modern and stylish.

The Concept: Plants have been known to ease the mind and calm the soul. Plants generate oxygen, flowers are given as a sign of love. Plants purify, beautify, regenerate and rejuvenate. The logo and branding needed to reflect this so the logo handle was created to represent a Rhapis Excelsa leaf (also known as the broadleaf lady palm or “the lady palm”). The lady palm not only helps purify the air, but also helps keep the humidity indoors at the right level, so that you always have a pleasant environment to occupy. Hence it is the perfect representation of their brand ethos.

Check out their website BloomandFlourishCo and Instagram account where you can see their logo incorporated into their brand identity.